SMS Marketing Tips You Should Use as a Roofing Contractor

Since 2016, there has been a rise in the number of building and renovating mixed-use developments with the combination of residential and commercial spaces using SIP instead of their traditional phone system. Even though there have been minor setbacks to the roofing sector due to the Brexit issue, the continuous developments are what keeps the sector alive and kicking, even in the next five to ten years.

In this regard, there is tight competition among players in the roofing construction industry. While it is important to have a sturdy marketing plan, companies are turning to cost-effective means to make their name known. This is where SMS Marketing comes in. Here are SMS Marketing tips you should use to help with your roofing business:

For Estimates and Quotations

One of the most common things that a roofing contractor does is preparing estimates and quotes based on their client’s requirements. Some clients may use online tools to get estimates or quotations, while others may directly phone or send an email to the company. No matter how the request is made, SMS Marketing is the smartest way to provide the information to the client. Send an SMS with the details for the estimate or quotation requested and the period of validity of the information provided. You may try to use the sample format below:

“Dear (Client’s name), the estimate for a new roof based on the information you provided at (website link) is (amount in Euros). Please note that this quote is only valid until (date of validity). If you have any questions or should you wish to proceed, please call us today at (contact number). Thank you!”

For Multi-Media Marketing Campaigns

In addition to multi-media marketing through the use of phone, newspaper, billboards, and television, a great way to connect with people is through the use of SMS. You may set up an SMS keyword composed of a shortcode combination that is both easy to remember and can spark the interest of an audience. This is an example is using a call-to-action (CTA) campaign through a television advertisement:

“Get an estimate for your new roof today. Text (keyword, e.g. ROOFNOW) to (number) and our roofing expert will get in touch with you immediately.”

For Appointments

For most projects, physical site visits are a must. You may utilize SMS messaging to confirm the appointment details like the date and time of the visit. You may try to use a format like this:

“Hello (Client’s name)! (Employee name) from (Company name) will visit you on (date), (day), at (time) to get measurements in line with your request for (requested roofing service). Kindly confirm if this schedule is alright with you. If there are any changes, please call us at (contact number).”

For Client Updates

Once the contract has been signed, be sure to keep the client updated on the plans and the schedule of the construction. A sample SMS format that you may follow is:

“Dear (Client’s name), our roofing team is scheduled to start working on your roof on (date), (day) at (time). According to our estimates, it will take about (number) of days to complete. If you have any concerns, please contact us through (contact number).”

SMS Marketing is the best way to keep communications open with the client. Just make sure to include all pertinent details in your message to keep the ball rolling and get your clients satisfied with your service.