As per the research conducted by the following site and several other social media research centers, over sixty-four percent of United States adults aged between 18 and 64 years use several social media platforms including Instagram for communication. This means that employing social media platforms for online marketing the roofing business can yield fruits since most people are available on them.
There are so many social media platforms that you can choose from. In choosing you should look for one that will keep you engaged. Such a platform will leverage your roofing business and it will boost your search engine optimization mechanism.
One example of a site that can improve roofing repair clients is Instagram.
Instagram is a social media platform that encourages engagement. Instagram has meaningful features that focus on meaningful integrations that are essential in increasing interaction among users. This promotes marketing.
Engagement is very important in marketing, especially on Instagram. It involves commenting and direct messaging in your posts. Using these features will boost your visibility on Instagram.
At times, staying on top as a social media marketer can be challenging because the roofing business changes with time and this necessitates roofer top engage the social media engagement team.
Use Instagram stories to attract more attention from users
On many occasions, company images are not attractive to users like images from friends. The users tend to pay attention to images posted by friends than those from companies. This has aided companies to boost their visibility.
Stories play a great role in putting ahead of your company from the rest and uniquely attract customers. You can share behind scenes stories to attract more customers.
Create content for marketing on Instagram
You need to post more often on Instagram to keep your customers updated frequently. Use your posts to reach out to those who don’t even follow you.
Post awesome content relevant to the users. Develop a roofing content that germane well your working and serves more customers than your already existing client base. Content created should increase awareness about your business. This translates to more sales.
Improve your relationship
Comments and direct marketing improve engagement on Instagram. When engaging people ion the form of direct messaging or commenting it should be done in a way that well suits your customers. Do it in a way that will encourage more people to follow you.
Use explanations and stories to engage your customers
Invite your customers to leave a comment on your posts through captions you ink for images. The captions do not necessarily have to relate to roofing but they should remain relevant to your services. This broadens your scope of discussions with your potential customers. Besides, use stickers and text to increase your appeal. Use questions that allow you to pose a question and receive responses.
As stated earlier, direct messaging plays a great role in the Instagram algorithm. You can set a notification to be alerted when there is a new message and respond to them. Also, like comments on your Instagram to show your customers that you are reading their posts.
In conclusion, you should treat Instagram just like any other social media platform for leads in leveraging to boost your business in SEO.
I needed some maintenance work on my house’s roof because some parts got damaged in the last snow storm. They fixed the broken parts and went out of the way to do extra after service.
I know absolutely nothing about roof repairs so I was totally lost when I felt water leaking on my head as I was having lunch. Luckily, Cain Scaffolding and Roofing took my call right away and addressed the problem. Now, I call them any time I have problems with my roof.
What I love about this company is that they’re so professional and so passionate. I had a really bad leak in my roof when I came home at night. I called them up to schedule a repairman to come over and take a look but they told me they’ll be there in about 2 hours! They examined my roof and got the problem fixed right away. I didn’t have to wait for the next day for repairs